Business Development and Brand Identity for your Care Business

Business development is an area you should not neglect. This should be a priority for your leadership and management that can make or break your care business. A care business requires a hands-on approach and being on the ground to be responsive. If you cannot offer your presence, ensure that you have robust systems carrying the same function. Remember, there is a real risk of prosecution or severe harm due to inadequate services.

A quick business development lesson is watching the UK version of the Apprentice. This will give you some tips on project management, team leading, time sensitivity, communication and other essential skills. You can also apply some of the comments offered to participants on programs such as "Dragon's den" and "Take it to the market ". These programs help to transfer the text from books or courses to realistic environments.

To be successful, you need the discipline and foresight to be holistic and the ability to know your strengths and weakness. It is always a good idea to conduct a SWOT analysis on yourself. Areas where you are excellent, go for it and do your thing. You do not need to follow the status quo. Use your skills to develop your business and find a niche. For example, a social worker who knows there is a defence of mental health support services during weekends does not need to copy others and set up. You could simply provide a pop-up weekend support service to address the need and occupy an area.

We need not all be domiciliary, supported living, or care home providers. Do not get into enormous debt; work on projects for which you are highly skilled and can make a big difference. Where there are areas of development, prioritise and work towards improving to achieve better outcomes.

It would be best if you are willing to learn or seek help from others skilled and experienced in conducting these functions effectively. Be quick to conduct risk assessments and work on areas to minimise. It might even mean moving to other services you are more competent or simply unique. The idea is continuously evolving your business to reflect the market's needs. Caretips can work with you to develop your business and be a force to reckon.

Caretips will assist you to have a brand which is recognisable, founded on care concepts and principles. Our brand Identity support starts from £99. Further support is £30 per interval to check, review and relaunch your campaign.

You should not neglect your brand Identity and marketing. There is no point having quality services which nobody knows about and gets to use. Running a successful care business depends on a good reputation and the perceptions of everyone who has an interest starting from people using your services, families, friends, professionals and even the CQC. Some people forget care organisations unless they are voluntary, charities or statutory are a business. They require the same attention as any commercial entity.

The reality is that if you do not consider this part of your service as important, you could find yourself with no clients and workers. Contracts from local authorities are not always on the platter. There is also so much competition from other providers. The challenges of covid-19 and the long-term concerns that have always existed when running a care service depends on brand awareness and marketing. To attract quality staff will depend on your brand and how you look after your workers. Your service should not in any way practice any form of modern-day slavery. The reality is that the circumstances on the ground can easily be exploited. No matter how covert you are, this will catch up with you sooner or later. When your reputation is down and referred as being in the so called 'gutter' no one will want to be associated with you and your business. All regulators have a duty not to place clients where there are risks.

Caretips can assist you to achive the following:

• - continue being a responsible business and employer.
• - promote a culture of good care governance.
• - enhance your social responsibility.
• - become more environmentally friendly and green.
• - business ethically and cost effective.
• - maximise the opportunities and resources already available.